Dropshipping is no longer just a catchphrase, it’s a game-changing business model. In 2023, the global dropshipping market was valued at a staggering $243.42 billion […]
Author: Kimani Mburu
E-Commerce vs. Traditional Retail: The Key Differences and Why E-Commerce Is Winning
Today, more than 2.64 billion people worldwide make purchases online, and this figure is projected to go even higher by the end of 2025, according […]
Is Dropshipping Still Profitable in 2025?
Dropshipping once reigned as the go-to business model for aspiring entrepreneurs. It promised low upfront costs, minimal risk, and the allure of running a business […]
10 ways to market your small business online without breaking the bank
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in today’s world; the best ideas win.” – David Droga. The beauty of […]
Emerging e-commerce opportunities to watch in 2025
Africa’s e-commerce market is exploding. With over 500 million internet users across the continent, online shopping is no longer just a trend; it’s a revolution. […]
10 business lessons from Selly Africa’s successful sellers
“Over 80% of new e-commerce businesses fail within the first three years.” That’s a tough reality. But for sellers thriving on Selly Africa, success isn’t […]
Why lowering prices won’t get you loyal customers
“Price is what you pay. Value is what you get.” – Warren Buffett. Think about that for a second. Price catches attention, sure, but value […]
Target Audience vs. Target Customers
How to focus your marketing for maximum impact Nearly 60% of marketers admit to wasting resources targeting the wrong audience.” Think about that. Over half […]
How AR and VR are changing the way we shop
Imagine being able to try on a pair of shoes or see how a sofa looks in your living room—without ever leaving your house. Augmented […]
Why visitors aren’t buying and How to fix it
Tired of watching potential customers slip through your digital fingers? Here’s a striking reality: the global average conversion rate for e-commerce is just 2.17% (Statista, […]