In world of digital marketing, the quest for online dominance is a constant battle. Two titans of online advertising, Google Ads and Facebook Ads, have […]
Author: Kimani Mburu
Top tips for launching your online store with Selly Africa
The African e-commerce landscape is booming, and Selly Africa is at the forefront, providing a platform for entrepreneurs like you to turn your business dreams […]
Business’s financial health: A comprehensive guide to cash flow analysis
Cash flow. It’s the lifeblood of any business. But unlike blood coursing through your veins, cash flow isn’t always readily apparent. That’s where cash flow […]
Protecting customer data: Staying compliant with African regulations in 2024
As data continues to play a crucial role in business operations across various industries, ensuring its protection and compliance with regulations is paramount. In Africa, […]
Selly Africa seller fees explained: A transparent breakdown
As an entrepreneur or business owner in Africa, you’ve likely heard about Selly Africa, a rising e-commerce platform. You might be wondering: is Selly Africa […]
How to turn likes into sales across Instagram, Facebook & TikTok
Social media platforms have become powerful tools for businesses to connect with their audience and drive sales. With the rise of social commerce, the shift […]
Building a robust knowledge base for empowering customers with Selly Africa
Customers crave autonomy and efficiency when interacting with businesses. They expect to find answers quickly, solve problems independently, and have a seamless experience that mirrors […]
10 Essential questions to ask when creating a product or brand that captivates
In today’s overcrowded marketplace, it’s no longer enough to simply create a product or brand that meets a functional need. To truly stand out and […]
The art of not selling: The power of building relationships in closing deals
In the world of sales, there’s an often-overlooked yet fundamental principle: the first rule of relationship selling is not to sell. It’s easy to get […]
Conducting a customer-centric discovery with Selly Africa
Understanding your customers’ needs is crucial to developing products and services that truly resonate with them. Yet, many companies still rely on assumptions and intuition […]