Africa’s booming e-commerce sector offers a wealth of potential for both businesses and consumers. However, unlike developed markets, efficient logistics pose a significant hurdle. Infrastructure […]
Author: Kimani Mburu
The crucial role of product photography in e-commerce
In the world of e-commerce, the old adage “a picture is worth a thousand words” has never been more true. Product photography is the unsung […]
E-commerce Frequently Asked Questions
The e-commerce landscape is booming, offering a world of opportunity for both businesses and consumers. But with so much information at your fingertips, it’s natural […]
Charting the course for e-commerce innovation in Africa
In recent years, we have witnessed a significant rise in online shopping platforms, digital marketplaces, and innovative payment systems that are transforming the way Africans […]
10 fatal mistakes to avoid when building a thriving e-commerce store in Africa
The potential for online shopping to revolutionize the way Africans consume goods and services is vast, with estimates suggesting that the African e-commerce market could […]
The art of storytelling: Crafting brand narratives that resonate with African consumers
Introduction: The power of storytelling in branding identity In the heart of every successful brand lies a foundation of stories, waiting to be woven into […]
Hiring strategies for e-commerce businesses with Selly Africa
Introduction: Why it’s time to scale your e-commerce business with Selly Africa As an e-commerce entrepreneur, you’ve worked tirelessly to build your brand from the […]
A framework for building a customer-centric e-commerce strategy
In the dynamic world of e-commerce, customer satisfaction reigns supreme. To thrive in this competitive space, you need a customer-centric strategy that prioritizes customers’ needs […]
Your secret weapon for building customer loyalty in African e-commerce
Loyal customers are the backbone of any successful e-commerce business, and their importance cannot be overstated. They are more likely to make repeat purchases, forgive […]
5 Essential features for building a successful e-commerce store in 2024
With the digital revolution, how we shop online is being completely reshaped. Customers are expecting more from their online experiences, and businesses are under pressure […]