In the vast and competitive landscape of e-commerce, where consumers are constantly bombarded with endless options and choices, it’s easy for products to get […]
Author: Kimani Mburu
Business Growth
Free vs. Paid e-commerce platforms – Which one is right for Kenyan entrepreneurs?
As the e-commerce landscape in Kenya continues to evolve, entrepreneurs are faced with a daunting decision: which platform to use to sell their products […]
Business Growth
Effective marketing strategies to reach your target audience in Africa
Understanding the African market: Key insights and trends As the second-largest continent in the world, Africa presents a vast and diverse market with […]
Customer Service
Mastering customer returns and exchanges
One aspect that often gets overlooked is the importance of customer returns and exchanges. However, this crucial aspect of online shopping can make or […]
Business Insights
A guide for entrepreneurs on e-commerce logistics
Africa’s booming e-commerce sector offers a wealth of potential for both businesses and consumers. However, unlike developed markets, efficient logistics pose a significant hurdle. […]
Content Marketing
The crucial role of product photography in e-commerce
In the world of e-commerce, the old adage “a picture is worth a thousand words” has never been more true. Product photography is the […]
Frequently Asked Questions
E-commerce Frequently Asked Questions
The e-commerce landscape is booming, offering a world of opportunity for both businesses and consumers. But with so much information at your fingertips, it’s […]
Business Growth
Charting the course for e-commerce innovation in Africa
In recent years, we have witnessed a significant rise in online shopping platforms, digital marketplaces, and innovative payment systems that are transforming the way […]
Business Insights
10 fatal mistakes to avoid when building a thriving e-commerce store in Africa
The potential for online shopping to revolutionize the way Africans consume goods and services is vast, with estimates suggesting that the African e-commerce market […]
Content Marketing
The art of storytelling: Crafting brand narratives that resonate with African consumers
Introduction: The power of storytelling in branding identity In the heart of every successful brand lies a foundation of stories, waiting to be woven […]