“Price is what you pay. Value is what you get.” – Warren Buffett. Think about that for a second. Price catches attention, sure, but […]
Author: Kimani Mburu
Business Insights
Target Audience vs. Target Customers
How to focus your marketing for maximum impact Nearly 60% of marketers admit to wasting resources targeting the wrong audience.” Think about that. Over […]
Business Growth
How AR and VR are changing the way we shop
Imagine being able to try on a pair of shoes or see how a sofa looks in your living room—without ever leaving your house. […]
Business Insights
Why visitors aren’t buying and How to fix it
Tired of watching potential customers slip through your digital fingers? Here’s a striking reality: the global average conversion rate for e-commerce is just 2.17% […]
Business Growth
The power of personalization in e-commerce
Understanding personalization in e-commerce is pivotal to unlocking significant sales potential and fostering deeper customer relationships. Personalization refers to the tailored shopping experience that […]
Content Marketing
Is live streaming the future of e-commerce?
What is live streaming e-commerce? Live streaming e-commerce is an innovative fusion of entertainment and shopping that has revolutionized the online retail landscape. It […]
Business Insights
Understanding the importance of voice search
Voice search is revolutionizing the way we shop online, changing how we search for and buy products on the web. This cutting-edge technology enables […]
Business Insights
Strategies to thrive in the fierce Ecommerce landscape
The world of e-commerce is evolving at breakneck speed. Every day, new businesses launch online stores, existing ones expand, and customers’ expectations grow higher. […]
Business Growth
A framework on how to convert visitors into customers
In today’s competitive digital landscape, converting visitors into paying customers is crucial for business success. A well-designed marketing funnel plays a key role in […]
Business Insights
The evolution of ecommerce through the years
Ecommerce, or electronic commerce, has revolutionized the way we shop and conduct business. From its humble beginnings as a niche market in the early […]