The e-commerce landscape in Africa is rapidly evolving, presenting vibrant opportunities intertwined with unique challenges. As the continent’s digital revolution gains momentum, a new wave […]
Author: Kimani Mburu
Cultural considerations for marketing your products on Selly Africa
In an increasingly interconnected world, understanding cultural nuances is key to successful marketing, especially in diverse markets like Africa. Selly Africa, an ecommerce platform, offers […]
A guide to understanding and creating your brand voice
It’s more crucial than ever to find your brand’s unique sound. Your brand voice is the personality of your business. It’s how you communicate with […]
How to reduce cart abandonment and close the deal
Cart abandonment is a frustrating yet common challenge that can significantly impact your bottom line. Picture this: a potential customer browses your website, fills their […]
How to finance a growing retail business?
Financing a growing retail business requires careful planning and a deep understanding of available options. As your business expands, you’ll likely need additional capital to […]
How to make money on YouTube
In a digital landscape where creativity knows no bounds, YouTube stands out as a powerful platform that offers aspiring content creators the chance to transform […]
Ecommerce and online shopping behavior etiquette
Online shopping has become an integral part of our lives, offering convenience and a vast array of products at our fingertips. However, with this ease […]
The 15 best marketing tools to drive growth
Effective marketing is the key to unlocking unprecedented growth for your business. With an overwhelming array of tools at your disposal, it can be challenging […]
How to create a comprehensive marketing strategy
A well-defined marketing strategy is essential for businesses to achieve their goals and stand out in a competitive marketplace. It provides a roadmap for your […]
Protect yourself from cyber threats
The convenience of online shopping has transformed the way we browse, compare, and purchase products—from groceries to luxury items—all from the comfort of our homes. […]