E-commerce businesses are no longer just about selling products – they’re about building relationships, fostering loyalty, and creating a sense of belonging. As the online […]
Business Growth
The power of product branding in e-commerce
In the vast and competitive landscape of e-commerce, where consumers are constantly bombarded with endless options and choices, it’s easy for products to get lost […]
Free vs. Paid e-commerce platforms – Which one is right for Kenyan entrepreneurs?
As the e-commerce landscape in Kenya continues to evolve, entrepreneurs are faced with a daunting decision: which platform to use to sell their products online. […]
Effective marketing strategies to reach your target audience in Africa
Understanding the African market: Key insights and trends As the second-largest continent in the world, Africa presents a vast and diverse market with immense […]
Charting the course for e-commerce innovation in Africa
In recent years, we have witnessed a significant rise in online shopping platforms, digital marketplaces, and innovative payment systems that are transforming the way Africans […]
Hiring strategies for e-commerce businesses with Selly Africa
Introduction: Why it’s time to scale your e-commerce business with Selly Africa As an e-commerce entrepreneur, you’ve worked tirelessly to build your brand from the […]
5 Essential features for building a successful e-commerce store in 2024
With the digital revolution, how we shop online is being completely reshaped. Customers are expecting more from their online experiences, and businesses are under pressure […]
Future of payments: Top 5 trends to watch in ecommerce and how to stay ahead of the curve
The way we shop and pay for goods is undergoing a revolution. The rise of ecommerce has led to a seismic shift in the way […]
Trends in ecommerce and how Selly Africa can help you adapt
As an entrepreneur in the ever-evolving world of ecommerce, you know the feeling. You’ve built your online store, poured your heart into your product selection, […]
Proven strategies to drive traffic to your Selly Africa ecommerce store
In the vast expanse of the digital marketplace, getting your Selly Africa ecommerce store noticed can feel like searching for a needle in a haystack. […]