The African e-commerce landscape is undergoing a significant transformation, with innovative startups and entrepreneurs pioneering the way forward. Despite the continent’s vast potential, many […]
Business Insights
Business Insights
7 tips for great content marketing
Every day, millions of new blogs, articles, guides, and social media posts are published on the internet. Do you have effective content strategies in […]
Business Insights
Retailers ignoring customer privacy, website usability put business at risk
Mistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent […]
Business Insights
A local gift shop to global omnichannel sales: Silver in the city’s growth strategy
Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an exclusive gifting experience — where they can offer their loved […]
Business Growth, Business Insights
7 low budget marketing tricks for small businesses
The business rules have dynamically changed in the digital landscape and gone are the days when businesses would purely rely on print ads, foot […]
Business Insights
Top 10 online stores revving up the market (2024 update)
Are you an entrepreneur in Kenya with a passion for cars? Maybe you specialize in repairing vintage Land Rovers or stock the latest high-performance […]