Dropshipping has emerged as a game-changing model, allowing entrepreneurs to start businesses with minimal upfront investment while maximizing their reach. Particularly in the vibrant African […]
Business Insights
Rise of e-commerce and its impact on E-waste generation
The convenience and ease of online shopping have transformed the retail landscape. E-commerce has exploded in popularity, offering a vast selection of products delivered directly […]
A step-by-step guide to finding your niche
Finding your niche is the cornerstone of building a fulfilling and a successful life. Whether you’re at a crossroads in your career, contemplating a bold […]
The rise of sustainable logistics and e-commerce
As the world grapples with the daunting challenge of climate change, industries are being forced to rethink their operations and adapt to a more sustainable […]
What Is field marketing? Strategies, types, and benefits
It’s easy to get caught up in the latest online marketing trends and forget about the importance of connecting with customers in the real world. […]
What is B2B marketing, strategies and trends for 2024
In the dynamic world of commerce, B2B marketing stands tall as the engine that drives business-to-business sales. It’s the art and science of promoting products […]
How to pitch your business idea to secure funding?
Turning your brilliant business idea into a reality often hinges on securing funding. But convincing investors to part with their hard-earned cash requires a well-crafted […]
How to choose the right products to sell on Selly Africa
Selly Africa is a booming e-commerce platform offering a gateway to connect with millions of potential customers across Africa. But with a vast and diverse […]
The difference between profit markup and profit margin
Pricing your products or services effectively is a cornerstone of any successful business. But navigating the world of pricing terminology can be confusing, especially when […]
How to measure ROI for marketing campaign
Marketing efforts are no longer a shot in the dark, but a strategic investment in the growth and success of your business. As marketers, we’re […]