The metaverse, a collective virtual shared space, presents a new frontier for entrepreneurship and investment. As this digital universe expands, so do the opportunities […]
Business Insights
A pro’s guide to effective tracking and insights
In today’s data-driven marketing landscape, the ability to master campaign analytics has become an essential skill for marketers aiming to optimize their strategies and […]
Types of ecommerce business models
In today’s digital age, the e-commerce landscape has exploded, offering a multitude of opportunities for entrepreneurs and established businesses alike. As the world increasingly […]
The importance of URL encoding in web security
URL encoding, often overlooked, is a critical component of web security. It’s a process that converts characters into a format suitable for transmission in […]
Ecommerce opportunities and challenges in Africa
The e-commerce landscape in Africa is rapidly evolving, presenting vibrant opportunities intertwined with unique challenges. As the continent’s digital revolution gains momentum, a new […]
Cultural considerations for marketing your products on Selly Africa
In an increasingly interconnected world, understanding cultural nuances is key to successful marketing, especially in diverse markets like Africa. Selly Africa, an ecommerce platform, […]
A guide to understanding and creating your brand voice
It’s more crucial than ever to find your brand’s unique sound. Your brand voice is the personality of your business. It’s how you communicate […]
How to reduce cart abandonment and close the deal
Cart abandonment is a frustrating yet common challenge that can significantly impact your bottom line. Picture this: a potential customer browses your website, fills […]
Protect yourself from cyber threats
The convenience of online shopping has transformed the way we browse, compare, and purchase products—from groceries to luxury items—all from the comfort of our […]
What happens when your information is compromised?
In an increasingly digital world, where personal information is shared at the click of a button, the threat of data breaches looms larger than […]