It’s easy to get caught up in the latest online marketing trends and forget about the importance of connecting with customers in the real […]
Business Insights
What is B2B marketing, strategies and trends for 2024
In the dynamic world of commerce, B2B marketing stands tall as the engine that drives business-to-business sales. It’s the art and science of promoting […]
How to pitch your business idea to secure funding?
Turning your brilliant business idea into a reality often hinges on securing funding. But convincing investors to part with their hard-earned cash requires a […]
How to choose the right products to sell on Selly Africa
Selly Africa is a booming e-commerce platform offering a gateway to connect with millions of potential customers across Africa. But with a vast and […]
The difference between profit markup and profit margin
Pricing your products or services effectively is a cornerstone of any successful business. But navigating the world of pricing terminology can be confusing, especially […]
How to measure ROI for marketing campaign
Marketing efforts are no longer a shot in the dark, but a strategic investment in the growth and success of your business. As marketers, […]
The power of AI-driven customer insights
With the rise of online shopping, customers are spoiled for choice, and their expectations are higher than ever. To stay ahead of the competition, […]
Protecting customer data: Staying compliant with African regulations in 2024
As data continues to play a crucial role in business operations across various industries, ensuring its protection and compliance with regulations is paramount. In […]
10 Essential questions to ask when creating a product or brand that captivates
In today’s overcrowded marketplace, it’s no longer enough to simply create a product or brand that meets a functional need. To truly stand out […]
Landing page 101: The ultimate guide to converting visitors into customers
A well-crafted landing page is the key to unlocking the full potential of your online marketing efforts. It’s the first impression that makes a […]