A Unique Value Proposition (UVP) is a concise statement that communicates the unique benefit a company offers to its customers and how it differentiates […]
Business Insights
The power of AI-driven customer insights
With the rise of online shopping, customers are spoiled for choice, and their expectations are higher than ever. To stay ahead of the competition, […]
Financial Insights
How to price your ecommerce products for profitability?
Pricing is a delicate balancing act. Set your prices too high, and you risk scaring off customers who are looking for a better deal. […]
Content Marketing
Google Ads vs. Facebook Ads: Choosing the right platform
In world of digital marketing, the quest for online dominance is a constant battle. Two titans of online advertising, Google Ads and Facebook Ads, […]
Starting A Business
Top tips for launching your online store with Selly Africa
The African e-commerce landscape is booming, and Selly Africa is at the forefront, providing a platform for entrepreneurs like you to turn your business […]
Financial Insights
Business’s financial health: A comprehensive guide to cash flow analysis
Cash flow. It’s the lifeblood of any business. But unlike blood coursing through your veins, cash flow isn’t always readily apparent. That’s where cash […]
Business Insights
Protecting customer data: Staying compliant with African regulations in 2024
As data continues to play a crucial role in business operations across various industries, ensuring its protection and compliance with regulations is paramount. In […]
Business Growth
Selly Africa seller fees explained: A transparent breakdown
As an entrepreneur or business owner in Africa, you’ve likely heard about Selly Africa, a rising e-commerce platform. You might be wondering: is Selly […]
Content Marketing
How to turn likes into sales across Instagram, Facebook & TikTok
Social media platforms have become powerful tools for businesses to connect with their audience and drive sales. With the rise of social commerce, the […]
Customer Service
Building a robust knowledge base for empowering customers with Selly Africa
Customers crave autonomy and efficiency when interacting with businesses. They expect to find answers quickly, solve problems independently, and have a seamless experience that […]